Yale Daily News

Updated: Wednesday, January 7, 2009 at 1:21pm

The News will resume publication on January 12, 2009.

Yale engages in global PR

‘Branding’ efforts use international media to increase visibility

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Tyler Hill
Staff Reporter
Published Tuesday, April 24, 2007
Dedicated readers of The Guardian, a major British newspaper, would know that Yale President Richard Levin is not a fan of goat cheese. A Chinese college student who subscribes to the magazine China Campus might be familiar with Levin’s academic degrees from Stanford, Oxford and Yale.
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