In one-two punch, Yale grabs headlines
Analysts agree: Endowment move, Levin’s hints pique media interest in leadup to aid reform
Five weeks ago, right next to stories about the CIA’s destruction of interrogation tapes, a Supreme Court ruling about sentencing guidelines and Vladimir Putin’s anointment of a hand-picked successor, the front page of The New York Times declared, “Harvard to Aid Students High in Middle Class.”
This was covered because Yale is the greatest university in the world, not because of any particular media strategy. Other schools made announcements and didn't get beans.