On the road, Levin pitches aid upgrade
Yale may seem to be a magnet for media attention, but seducing that media is not easy.
In the cases of Yale’s endowment announcement last week and for its financial aid announcement on Monday, the University did not merely send out a news release to reporters. Yale President Richard Levin also hit the road to stump for coverage from some of America’s largest newspapers, traveling hundreds of miles for the cause.
