Coca-Cola invests in Eli-headed company
Armed with five borrowed thermoses and tea brewed in his kitchen, Seth Goldman SOM ’95 along with School of Management Professor Barry Nalebuff set out ten years ago to bring social responsibility to the beverage industry. Now, with the backing of a soft drink superpower, their operation has morphed into Honest Tea, a multimillion dollar corporation.
Earlier this month, Honest Tea announced that Coca-Cola had purchased a 40 percent stake in its business for nearly $43 million.
