Online ads for theater
In the age of technology, using posters to advertise theater shows may become a thing of the past.
For the production of Bertolt Brecht’s “MAN=MAN,” which runs from Oct. 28 to Nov. 1 at the New Theater, the School of Drama created four behind-the-scenes videos that are currently posted on Facebook, YouTube and the Drama School Web site. These videos, which are the first of their kind at Yale, aim to draw in a younger, more targeted audience and increase interest in the Brecht play for those who may be unfamiliar with it.
“Facebook and YouTube seemed like ideal venues for...
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