Yale Daily News

Updated: Sunday, November 22, 2009 6:56 p.m.

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Sneaker artist creates customized footwear

Contributing Reporter
Published Monday, December 3, 2007

Beef N Broccoli is more often found in Chinese food take-out cartons than in mail-order shoe boxes.

But “gourmet” sneaker artist Brian Spar, better known as the “Chef” of GourmetKickz, who makes “Food for the Sole,” is trying to change that.

“Beef N Broccoli,” his first pair of custom-painted Nike Dunks delivered in a Chinese-food-menu-adorned shoe box, sold on eBay in 2002 for nearly $300.

Spar said he quit his job as a mortgage broker soon after his debut design. Since then, he has created and sold hundreds of pairs out of...

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