Q&A | From East, consumer insights
The China India Consumer Insights Program, an initiative of the Yale Center for Customer Insights, was established by Professor K. Sudhir last year. The program’s first annual conference will be held this weekend, April 3-4, at the School of Management, featuring speakers from various business schools and international firms such as McKinsey & Co. and Infosys Technologies. Sudhir sits down with the News to discuss the drivers of the new program and how consumerism in China and India may exert gravity over the United States in the...
