Mejia: Why contextual advertising is the future
It is a daily occurrence to be bombarded with ads any time you go anywhere online.
The ads look at the pages you’ve been looking at and try to determine your interests and show you relevant ads. After all, you’re more likely to spend money on something you’re interested in. The benefit for advertisers has to be weighed against privacy concerns. Owing to the huge success of various contextual advertising programs, the future is only going to be filled with even more ads based on your preferences. But this everyday event was not so common less than 15 years ago.
Contextual...
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