Mejia: User-generated content: A fad, or here to stay?
Since YouTube was founded in early 2005, it has hosted over 80 million videos. In 2006, Time Magazine declared “you” the Person of the Year. The recent presidential campaign attests to the influence of blogs and other forms of social media. Indeed, user-generated content has become incredibly prominent in today’s technological environment. But it remains unclear whether it will continue to influence media or just remain a footnote in history as a passing trend.
User-generated content isn’t a new idea. Think back to companies who hold contests in which consumers create a slogan or...
Good read. Thanks, Chris.
Ariel Wada
ariel.wada@pureverticals.com