Yale Daily News

Updated: Saturday, November 21, 2009 8:23 a.m.

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STEP tries multimedia with video campaign

Staff Reporter
Published Tuesday, March 3, 2009

Giving up their Valentine’s Day was not the only sacrifice STEP volunteers made for their newest video. The students also had to clear their set — the Sigma Phi Epsilon house — of empty beer cans.

The Student Taskforce for Environmental Partnership will release the second video in its three-part series, “Take the Pledge,” on Wednesday. The humorous and lighthearted series, which debuted last month, goes beyond STEP’s traditional publicity efforts to promote energy-conserving behavior by using new media such as YouTube, producer and STEP coordinator Victoria Charette ’11...

#1 By umm 10:37a.m. on March 3, 2009

What is a "STEP volunteer"? STEP coordinators are most defiintely paid.

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