Yale Daily News

Updated: Friday, November 20, 2009 4:28 p.m.

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Study: Americans buy green to save environment

Contributing Reporter
Published Wednesday, April 1, 2009

Despite the current economic crisis, its seems Americans are willing to spend green to go green.

A study conducted by Yale and the George Mason University Center for Climate Change and Communication published last week found that Americans are taking an extremely proactive stance on global warming prevention — that they are willing, for instance, to boycott companies that do not sell green products, pay more for green products and pressure the government to pass green legislation.

The study, conducted by Anthony Leiserowtiz, director of the Yale Project on Climate Change,...

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