SOM discusses marketing
Top marketing executives from corporate powerhouses including Yahoo!, Pitney Bowes and Cigna HealthCare convened Friday to discuss marketing innovations in an inaugural Yale School of Management marketing conference.
Almost 80 SOM students, alumni and faculty attended the SOM symposium “Marketing Innovations in Products and Communications,” which was co-sponsored by the SOM marketing club and the nearly two-year-old Yale Center for Customer Insights. Both the keynote speech by Yahoo! Inc. Chief Sales Officer Wenda Harris Millard and the subsequent panel of marketing executives...
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