With beer pong and air guitar, bars try to stand out
New Haven residents can now expect to find more than just cold pints and mixed drinks at local bars.
In response to slowing business, owners of local bars are now holding more special events and contests in order to differentiate themselves and draw in new customers. From beer pong tournaments to air guitar contests, among other events, local bars have, in the last month, taken measures to boost business and stay afloat.
Last month, The Playwright on Temple Street held an air guitar contest that was cosponsored by Smithwick’s, a beer company based in Ireland. The event was...
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