Yale Daily News

Updated: Monday, March 22, 2010 3:45 a.m.

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New Nike product strikes racist chord

Guest Columnist
Published Tuesday, October 2, 2007

We’ve all heard of Air Jordans and Air Force Ones, but is (Native) America ready for the Air Native N7?

This new shoe, revealed by Nike last Tuesday, is the first shoe ever designed by Nike to target a specific race in an attempt to address the obesity epidemic facing Native American communities. As a Native person myself (Tohono O’odham) I was confused, and indeed even slightly amused at the lengths Nike went to try and make a shoe it deemed suitable for its Native American consumers. One task involved measuring the feet of Native people from various tribes, concluding that...

#1 By dina l. 3:11p.m. on April 18, 2008

Nike? WOAW! Never thought that they were racist but now i know. Nike Is A Racially Ignorant Company!!!

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