J. Press takes pride in ‘preppy’ clothing legacy 11.14.07
While many students view the store as a curiosity, and some try to stay as far away as possible from its York Street storefront, store managers said J. Press has attempted to expand the chain to more metropolitan areas — most recently New York City — in hopes of widening the brand’s client base to include a younger and more fashionable set of well-educated individuals. Like The Game and Mory’s, J. Press is a long-standing Yale institution that is not likely to disappear anytime soon.
