Yale Daily News

Updated: Thursday, January 8, 2009 at 9:27pm

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SOM professor Dick Wittink, the new editor of the Journal of Marketing Research, has made significant changes to the publication’s board and editorial process.
Lauren Fine/Contributing Photographer
SOM professor Dick Wittink, the new editor of the Journal of Marketing Research, has made significant changes to the publication’s board and editorial process.

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SOM prof guides marketing journal 2.13.04

As the new editor of the Journal of Marketing Research, School of Management professor Dick Wittink is streamlining operations at a publication read widely by both academics and corporate leaders. Wittink was selected as editor of the JMR last July...

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