Yale Daily News

Updated: Tuesday, December 2, 2008 at 2:35am

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The newly established Yale Center for Consumer Insights will investigate the complexities of consumer behavior in areas such as purchasing behavior and financial planning. School of Management say the center’s focus will offer a bridge between the often diverging outcomes of research in academics and industry.
Daniel Yao/Staff Photographer
The newly established Yale Center for Consumer Insights will investigate the complexities of consumer behavior in areas such as purchasing behavior and financial planning. School of Management say the center’s focus will offer a bridge between the often diverging outcomes of research in academics and industry.

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New SOM center will examine consumer behavior 1.11.05

Expanding its core base of research think tanks, the Yale School of Management has opened a center dedicated to studying consumer behavior. Last week, the SOM inaugurated the Yale Center for Consumer Insights, where experts in the fields of economics...

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