Yale Daily News

Updated: Tuesday, December 2, 2008 at 2:35am

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Despite Muhammad Ali’s endorsement, shiny packaging and the ability to sting hunger like a bee, students said they were underwhelmed by the newly released GOAT snacks offered as samples at the Yale Bookstore.
Jonathan Jimenez/Staff Photographer
Despite Muhammad Ali’s endorsement, shiny packaging and the ability to sting hunger like a bee, students said they were underwhelmed by the newly released GOAT snacks offered as samples at the Yale Bookstore.

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GOAT snacks face skeptics 1.30.07

The Yale Bookstore is one of five campus booksellers across the country at which the GOAT Food and Beverage Company — where Miya Ali works as an account manager — released its new line of snack foods on Jan. 17, Muhammad Ali’s sixty-fifth birthday. Muhammad Ali endorses the brand — the initials GOAT stand for Greatest of All Time, the boxer’s motto — and it is being marketed as a healthier alternative to traditional snack food.

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